Creating the Buzz...
It has been quite the journey from when we initially set out to having now opened Manchester’s most modern viewing facility and market research space.
It all started back in December 2015 when we acquired the shell unit at Salford Quays. From the following March, the builders were on site and the design and build project got underway. Phase one was initially completed three months later and in June 2016, Infinity moved in.
By the August, it was time for work to begin on The Buzzrooms-specific fit out. This saw the viewing window put in and camera and video equipment installed and setup, complete with the interior design project to ensure it was a modern and contemporary facility. This took us up to December, when we hosted our first trials. We ran two groups regarding Christmas shopping habits and these allowed us to identify and iron out any teething problems.
Confident that we were good to go, we started the year developing the brand and set the website live in February. Having now launched the business in the market research and regional business press, we are excited to get going and look forward to meeting new customers and forming strong partnerships